Here’s a fascinating post from the @fofrAI Twitter account describing some fun prompts you can use on Midjourney to get variations on a company logo.

The prompt is simple: Ask Midjourney v5 to ‘/describe’ some logos. This let’s you see how it would create prompts for them. Then use the same prompt to see what Midjourney would create in response.

The results are impressive when applied to iconic brands like Starbucks, Apple, Twitter, Adidas and more. See the Starbucks example in this screenshot but go to the link for more examples.

The key takeaway here is you can use Midjourney and other generative AI tools to brainstorm logo ideas, but even more importantly create unique and interesting variations on your current logo for your business.

Play around with it, and you’ll likely come up with some eye-catching designs that can fuel some of your marketing initiatives.

By now, you’ve likely heard about ChatGPT. If you haven’t, you might want to take a hard look at your news sources and social media habits.

ChatGPT is a chatbot that utilizes generative AI. It’s the most well-known tool out there at the moment, but there are many more, and new tools are being released every day. ChatGPT is free with certain usage limits, and the newest version of ChatGPT (GPT-4) is now available for an insanely low $20 per month subscription.

I won’t spend too much time here describing what generative AI can do. Basically, tools like ChatGPT can act as a research and writing assistant. The tools will improve your writing. Ask it a question, and it will provide an answer in any writing style you desire. It can write poetry and songs. It does get facts wrong at times, so you have to review and edit all the output, but the output is often amazing.

Generative AI also includes text-to-image tools such as Midjourney that can create a beautiful image in any style simply with text prompts. Text-to-video isn’t as fully developed at the moment, but it’s coming.

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If you’re in a creative or knowledge worker field and you’re not using some of these tools, then you’re already falling behind.

The use cases are endless. Creative departments can now use AI instead of engaging a graphic artist. Many copywriters can easily be replaced with ChatGPT. Services such as Fiverr will be much less necessary or useful. Why outsource a simple creative task when an AI tool can produce something better in less time?

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