Generative AI will change the way most creatives and professionals work

success with generative AI

By now, you’ve likely heard about ChatGPT. If you haven’t, you might want to take a hard look at your news sources and social media habits.

ChatGPT is a chatbot that utilizes generative AI. It’s the most well-known tool out there at the moment, but there are many more, and new tools are being released every day. ChatGPT is free with certain usage limits, and the newest version of ChatGPT (GPT-4) is now available for an insanely low $20 per month subscription.

I won’t spend too much time here describing what generative AI can do. Basically, tools like ChatGPT can act as a research and writing assistant. The tools will improve your writing. Ask it a question, and it will provide an answer in any writing style you desire. It can write poetry and songs. It does get facts wrong at times, so you have to review and edit all the output, but the output is often amazing.

Generative AI also includes text-to-image tools such as Midjourney that can create a beautiful image in any style simply with text prompts. Text-to-video isn’t as fully developed at the moment, but it’s coming.

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If you’re in a creative or knowledge worker field and you’re not using some of these tools, then you’re already falling behind.

The use cases are endless. Creative departments can now use AI instead of engaging a graphic artist. Many copywriters can easily be replaced with ChatGPT. Services such as Fiverr will be much less necessary or useful. Why outsource a simple creative task when an AI tool can produce something better in less time?

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