Effective outreach on LinkedIn

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LinkedIn can be a very effective tool for a number of professional and business goals, whether you’re looking for job opportunities, doing basic networking, or uncovering prospects for your business.

If you’re going to use this approach, make sure to think things through before sending out connection requests, and this checklist of tips can help you avoid making some common mistakes.

  

Should you avoid angel investing?

The lure of angel is investing is very strong for successful business people looking to leverage their knowledge, judgement and wealth to generate even more successes. That’s a great thing, as we’ve seen a staggering amount of innovation driven over the past generation with venture capital funding and early stage investments.

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Telecommuting issues emerge at Yahoo!

There are may significant advantages for a company letting workers telecommute and work remotely. Productivity often increases as this flexibility makes workers happier. In today’s world, it’s important for a company to offer this option for some jobs.

Yet there are disadvantages when you don’t have workers together on a consistent basis. It’s impossible to replicate the casual environment of workers being together at lunch and around the office. Much gets done when people are together.

Every company needs to strike the right balance, and that’s what Marissa Mayer is trying to do at Yahoo!, but her recent announcement has sparked a backlash.

Here’s a clip:

“To become the absolute best place to work, communication and collaboration will be important, so we need to be working side-by-side. That is why it is critical that we are all present in our offices. Some of the best decisions and insights come from hallway and cafeteria discussions, meeting new people, and impromptu team meetings. Speed and quality are often sacrificed when we work from home.”

Just reading this, it seems like this could have been handled better by bring up the issue and looking at specific jobs. As stated above, balance is best.

But I suspect the problem may have gotten out of control at Yahoo! and that has prompted Mayer to take a hard line. Workers can be very productive at home in terms of how much they work, but it’s harder to keep workers focused on what’s best for the company if they are always at home.

It will be fascinating to see how this story develops.

  

Finding employees through social media

We often discuss how you can use social media to find a job. But this works both ways of course. Whether you’re an entrepreneur with a small company or a PR executive at a large enterprise, you must be aware of how and why social media can be an effective tool in finding employees. Mashable has a great article about 5 ways that social media is revolutionizing talent acquisition. Read the entire article and you’ll see how social media recruitment is a trend you should be following.

  

Maximize your LinkedIn account

LinkedIn is a critical resource for networking in today’s world. Whether you’re an entrepreneur or freelancer looking for more exposure or someone looking for a new job, it’s important to have a complete LinkedIn profile and to put your best face forward. This is a critical part of your personal branding, and it’s also a great way for prospective employers or prospective customers to find you.

This article has 10 common mistakes and very helpful tips for managing your LinkedIn account.

1. Not Displaying Your Personal Photo
It all really comes down to having social media credibility or not. There are too many fake profiles on LinkedIn, so you want to show that you are real. If you have taken the time to complete your LinkedIn profile, why wouldn’t you display your photo? It just raises too many potential questions. And company logos or photos of pets obviously have no value here

2. LinkedIn Profile Headline is Not Branded Enough
See that space underneath your name? That is your “Professional” or Profile Headline. It will appear in search results next to your name, as well as next to any questions you ask or answer. It is, in essence, your elevator speech in a few words. Are you just putting your title and company name here? Don’t! This is the place where you need to appeal to anyone who finds you in a search result to reach out and look at your profile. Your Profile Headline is the single most important piece of real estate on your LinkedIn Profile, and you need to brand it as such. This really ties into personal branding as a job applicant.

Read the entire article and update your LinkedIn page today. Also, check out more LinkedIn tips from this blog.

  

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