When you watch this interview with Kathy Ireland, you get a real sense of the determination and persistence that’s required for someone to be a successful entrepreneur. You have to expect failures but then be prepared to learn from them. It’s easier said than done of course, but you have to be prepared for this.
Watch the video, and you can see the character traits that make a successful entrepreneur.
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We often discuss how you can use social media to find a job. But this works both ways of course. Whether you’re an entrepreneur with a small company or a PR executive at a large enterprise, you must be aware of how and why social media can be an effective tool in finding employees. Mashable has a great article about 5 ways that social media is revolutionizing talent acquisition. Read the entire article and you’ll see how social media recruitment is a trend you should be following.
LinkedIn is a critical resource for networking in today’s world. Whether you’re an entrepreneur or freelancer looking for more exposure or someone looking for a new job, it’s important to have a complete LinkedIn profile and to put your best face forward. This is a critical part of your personal branding, and it’s also a great way for prospective employers or prospective customers to find you.
This article has 10 common mistakes and very helpful tips for managing your LinkedIn account.
1. Not Displaying Your Personal Photo
It all really comes down to having social media credibility or not. There are too many fake profiles on LinkedIn, so you want to show that you are real. If you have taken the time to complete your LinkedIn profile, why wouldn’t you display your photo? It just raises too many potential questions. And company logos or photos of pets obviously have no value here2. LinkedIn Profile Headline is Not Branded Enough
See that space underneath your name? That is your “Professional” or Profile Headline. It will appear in search results next to your name, as well as next to any questions you ask or answer. It is, in essence, your elevator speech in a few words. Are you just putting your title and company name here? Don’t! This is the place where you need to appeal to anyone who finds you in a search result to reach out and look at your profile. Your Profile Headline is the single most important piece of real estate on your LinkedIn Profile, and you need to brand it as such. This really ties into personal branding as a job applicant.
Read the entire article and update your LinkedIn page today. Also, check out more LinkedIn tips from this blog.
The unemployment rate ticked back up to 8.2% as the economy added far fewer jobs than expected in May. The crisis is Europe certainly isn’t helping as companies are becoming cautious again.
Don’t let this discourage you in your job search, as the numbers are still positive. At least we aren’t losing hundreds of thousands of jobs like we did at the end of 2008 and into 2009.
Time was spending a lot of time on the Internet was a drawback, a professional liability, something that hindered your ability to get work done and properly network with like-minded people. Those days are long over and now the opposite is true. Not only is the Internet an important career tool, it is an important educational tool, as demonstrated by the rise of e-learning options such as South University online courses and other e-campuses flourishing at educational facilities around the nation.
On the career level, online proficiency is seen as a major asset to employers in a variety of fields. The reason for this is that so many business models are evolving and changing in order to become optimized for the web. Not only does online proficiency impress employers—who are often themselves struggling to understand new web tactics—it increases the likelihood of your finding an employer who has a specific need for the skills you possess.
Blogging, for instance, used to be seen as an irrelevant distraction, journalism’s ugly step-brother. Now blogging is viewed as an important part of the Internet and an important mechanism for business growth. Many companies manage blogs on their official sites in order to optimize keywords for the web and drive more traffic.
Blogging is also seen as a powerful journalistic tool that is democratizing the Internet and enabling citizen journalists to document the kinds of international happenings larger news entities may overlook or purposely conceal. In other words, knowledge of blogging tools such as content management systems like WordPress is a powerful asset to be able to list on your resume. You’re essentially telling an employer that you have the key to unlock the door to potent online communities.
Social media is another example of the 180 degree turn the Internet has taken in the eyes of professionals. Once viewed as a trivial waste of time for teenagers, sites like Facebook, Twitter, Pinterest, LinkedIn and other networks are now tools that virtually every business is looking to integrate into their marketing, PR, and outreach strategies. That means that an employee who can demonstrate an ability to use social media in order to create branded campaigns or clever marketing tactics may be a huge asset to the company.
For these reasons—online education, blogging, and social media—and more, online proficiency is a major career asset. Whether you’re looking to enroll in some courses at a Tampa campus or spearheading an SEO campaign for a Fortune 500 company, the ability to utilize web tools is a powerful skill that every burgeoning professional needs to cultivate.
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