5 Reasons Why Every Business Needs SMS Marketing

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SMS marketing is one of the quickest and easiest ways to get your message to your clients. In just minutes you can connect with a group of customers and start seeing the benefits almost straight away. Send out timely reminders that your big sale is ending, let customers know that new season products are on their way – the options are endless. If you haven’t started SMS marketing for your business yet, here are 5 reasons you should get to it.

1. SMS Marketing is Affordable

Marketing budgets are complex things to manage and the list of services requiring payment seems never ending. SMS marketing offers an affordable way to connect with your customers, far away from the hassles of designing new advertising or newsletters. The costs will vary depending on the type of campaign you want to do, and whether you will use a template or have a personalised design created. There are numerous ways to create and manage your own SMS campaign – specialist mobile marketing companies like SMSGlobal even offer a way to send text messages via an Outlook account. You don’t need to spend thousands on complex software to get your message out there.

2. You Can Target Your Audience

SMS marketing still allows you to segment your database in the same way you would with email. Welcome new subscribers with a first order offer or entice regular customers with a one-off loyalty discount. Mobile marketing software has a range of options to deliver targeted messages that connect your business with your customer.

3. High Opening Rates

If your company is spending time and money putting together newsletters that just don’t seem to get any traction, it is definitely time to consider SMS marketing. The percentage of text messages that are opened is generally much higher than that of emails, so you are already connecting with a bigger audience. When you have a hot campaign, your message can be quickly delivered and you will start seeing a response immediately through your tracking software.

4. Short, Sharp Messages

SMS is limited to 160 characters, so your message has to be right to the point. When your customer sees it arrive in their inbox and opens your message, it has to grab their attention. The beauty of SMS marketing is it forces you to really analyse what it is you are trying to say. Don’t try to sell a long, complicated story or a really clever ad campaign – you don’t have the time. Hit your customers with big percentage savings, great offers or easy calls to action.

5. Reach Your Audience Everywhere

Another bonus of SMS marketing is the ability to market to your audience, no matter where they are. Most mobile users carry their phone with them all day, giving you ample time to deliver key messages and offers. There are also no concerns about your mail-out being lost in spam filters; instead your SMS campaign will be delivered almost instantly.

People love to communicate by text. Your business can be communicating with customers where they are at their most responsive – in front of their phone. SMS marketing offers endless possibilities for your company, so get started creating campaigns and promoting your brand’s message.


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