Are you having trouble standing out amongst the sea of e-marketing and Google searches, bland websites and generic letterbox drops? A marketing strategy is very important for your business, but before we start talking business cards and blogs and tweets, have you stopped to think about what it is you are marketing? Whether you provide sales or services, every business offers something unique to their customers. Identifying your unique point of difference is the most important thing you can do to help stand out from the crowd: only then can you start communicating effectively with your customers. A cohesive brand starts with a cohesive message, and for both of these, you need to call in the experts.

Identify your unique selling point

Do you know your competitors? How are they like you? How do you differ? Compare your price points and theirs. Do you offer free shipping? Do you have any special offers or a unique guarantee? Do you have 100% positive customer feedback? Are you known as the small business that cares about your customers? You don’t just sell your products and services to your customers; you sell your own brand qualities. Do you know if it’s most effective for you to tell your customers that you are ‘trustworthy’, ‘cutting edge’ or ‘caring’? Experts in marketing and design like 4040 Creative can help you identify your unique selling point and qualities to design a marketing strategy that will help you stand out from your competitors and connect you with your ideal customers.

Look at your logo

Now you’ve identified your unique selling point, it’s time to communicate it. Every good design strategy starts with an effective logo because it will appear on all of your marketing material, such as business cards, email signatures, brochures, signage, and website banners. A good logo will instantly give your customers a sense of what your company is about; it will be stylish, simple, and distinctive and will tell your unique story.

Create the perfect website for your customers

A good website isn’t just stylish: it’s designed with your customers in mind. When designed correctly, your company’s website won’t just serve your customers once they stumble upon it – it will actively drive your customers towards it. A savvy design agency knows how to help your customers find you. By adding Search Engine Optimised (SEO) product or services descriptions and a blog, you won’t have to go looking for customers: they (and Google) will find you.

To stop your company from getting lost in the crowd, a good creative team will help you stand out by telling your customers what you’re all about. Many companies think branding starts with their logo, when in fact a good team of designers know your branding starts by helping you identify how your company is different from all the rest. With an expert creative team by your side, your logo and website will help you stand out from the crowd, driving customers your way.