Category: Your Business (Page 15 of 30)

Finding employees through social media

We often discuss how you can use social media to find a job. But this works both ways of course. Whether you’re an entrepreneur with a small company or a PR executive at a large enterprise, you must be aware of how and why social media can be an effective tool in finding employees. Mashable has a great article about 5 ways that social media is revolutionizing talent acquisition. Read the entire article and you’ll see how social media recruitment is a trend you should be following.

Are you using social business tools?

The image above isn’t practical for all businesses. For small, virtual businesses to larger corporations, getting workers around a table to solve problems or implement new procedures is just not an option. teleconferencing can help, but social business tools can be even more effective.

When Red Robin Gourmet Burgers introduced its new Tavern Double burger line last month, the company had to get everything right. So it turned to social media.

The 460-restaurant chain used an internal social network that resembles Facebook to teach its managers everything from the recipes to the best, fastest way to make them. Instead of mailing out spiral-bound books, getting feedback during executives’ sporadic store visits and taking six months to act on advice from the trenches, the network’s freewheeling discussion and video produced results in days. Red Robin is already kitchen-testing recipe tweaks based on customer feedback — and the four new sandwiches just hit the table April 30.

Facebook’s initial public offering Friday — the largest by a technology company — is a watershed moment for the consumer side of the Web, but social networking’s real economic impact might be ahead as companies learn how to harness “social business” tools.

These corporate social networks can be an incredible tool for companies of all sizes. Just imagine the impact all of this can have on innovation and productivity in your company? The social media revolution is just getting started and it will impact your career and workplace as much as your personal life. Don’t get left behind.

Jobless claims plunge

The news on jobs keeps improving.

Weekly jobless claims moved sharply lower, while inflation remained tame and housing starts unexpectedly weakened in December, according to a set of data painting a mixed picture of the economic recovery.

Weekly unemployment benefit applications dropped to 352,000, the fewest in nearly four years.

The buzz out there is that manufacturing is a big part of the rebound.

It will be interesting to see how the improving job situation will affect the 2012 presidential election.

Time to look for investment properties?

One of the biggest mistakes of the time period leading up to the economic crisis of 2008 was the heard mentality. Basically, if everyone is doing something, then you probably shouldn’t join in. But people don’t want to miss out on a good thing, so as real estate prices kept going up, more and more people wanted to get in on the action and start investing in real estate. Then it turned into a bubble and created a mess.

Now we have the opposite situation. Real estate prices have collapsed, and now people are avoiding real estate like the plague. This is the time to act however, when there’s blood in the streets. Of course you have to know what you’re doing, and you have to be able to analyze value. Home prices have collapsed in many areas. Some will recover, but many won’t. It’s your job to figure out where the drops have been excessive, thus offering real estate that is below market value.

This involves knowing the area. Here’s the thing – you can’t get into the business of real estate without knowing the market. That means educating yourself and doing research. It means understanding demographic trends and which parts of the country will rebound faster and why. For example, you don’t want to consider an investment in properties overseas if you’re not familiar with that area.

If you want to get in the business of investment properties, now might be the perfect time to make the leap. But don’t think we’re going back to the days of flipping houses. Sure, you can make a purchase and renovate it with the idea of selling it, but this market will come back slowly. Only consider places where you can earn income through rentals while you’re waiting for appreciation.

Regulations and jobs

It’s sad how lame our political discourse has become. Complex issues like jobs and regulations become sound bites between both extremes. Instead of debating sensible regulations and the cost and benefits of specific rules like environmental rules, we get shouting matches between the parties on these issues.

The Washington Post has a good article on the complex issues surrounding regulations and the impact on jobs.

The Muskingum River coal-fired power plant in Ohio is nearing the end of its life. AEP, one of the country’s biggest coal-based utilities, says it will cut 159 jobs when it shuts the decades-old plant in three years — sooner than it would like — because of new rules from the Environmental Protection Agency.

About an hour’s drive north, the life of another power plant is just beginning. In Dresden, Ohio, AEP has hired hundreds to build a natural-gas-fueled plant that will employ 25 people when it starts running early next year — and that will emit far fewer pollutants.

The two plants tell a complex story of what happens when regulations written in Washington ripple through the real economy. Some jobs are lost. Others are created. In the end, say economists who have studied this question, the overall impact on employment is minimal.

“If you’re a coal miner in West Virginia, it’s not a great comfort that a bunch of guys in Texas are employed doing natural gas,” said Roger Noll, an economics professor at Stanford and co-director of the university’s program on regulatory policy. “Some people identify with the beneficiaries, others identify with those who bear the cost, and no amount of argument is ever going to change their minds.”

Read the whole article for a good perspective on this issue. The bottom line is that regulations can also help create jobs and add certainty, though of course some regulations do hurt jobs. We have to measure that impact versus the environmental and safety benefits we get from rules. Things like a carbon tax should also be evaluated, as here we just put a cost on pollution as opposed to specific regulations.

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