Tag: entrepreneurs (Page 4 of 4)

Time to play offense?

If you’re a small business owner or a manager in a larger company, this is the question you should be asking yourself. Many of us had to make tough decisions at the beginning of the recession, and now with a possible recovery on the horizon we need to re-examine those decisions.

It may not feel like it yet in your town or in your industry, but there are indications that things are getting better. After a year or more of hunkering down, it is probably a good time to consider what the recession has done to your business and your industry. At some point, whether now or in a few months, business owners are going to have to switch from playing defense to playing offense.

For many of us, hiring freezes, layoffs, salary reductions and furloughs have helped us survive, but they have probably caused collateral damage to the psyche and bank accounts of our employees. Most of them went along with the program because they understood and because they had few options. But those options are coming. More companies are going to start to hire again. This should mean several things to business owners.

I suspect that many entrepreneurs have figured this out already. You have to be nimble in business, and making quick adjustments is critical to success.

This also bodes well for anyone looking for a job. Circle back to the leads you followed six or even three months ago and see if their situation has changed. You might find opportunities where they didn’t exist before as more companies start to play offense again.

In defense of the emerging freelance economy

As technology becomes cheaper and more powerful, an entrepreneur can have a very profitable business without having any employees. This has always been true for many professionals, but now it applies to many more people. For example, many lawyers had to rely upon secretaries in the past. Yet now you can learn how to use a powerful word processing program and there’s no need for staff. With today’s tough economic conditions, it’s likely this trend is accelerating, as many people are finding ways to pay the bills by offering up their services on an independent contractor basis in lieu of finding a new job.

As pointed out in Forbes, this new trend is making it more difficult to get accurate employment statistics.

Steinberg works 30 to 40 hours a week. But along with millions of other contractors, she may not show up on the radar of the U.S. Bureau of Labor Statistics, which compiles unemployment statistics by surveying households and counting pay stubs. No one knows how many freelancers, part-timers and consultants there are–the Government Accountability Office took a stab in 2006, guesstimating that the group made up 30% of all workers–much less how many escape the notice of the BLS. “It’s difficult to track, and is often misclassified or not accounted for by the Department of Labor,” says Sarah Horowitz, director of the Freelancers Union in Brooklyn, N.Y. One thing is certain: The shape of the so-called informal economy is changing.

For some, this obviously involves unreported income, yet I suspect that’s not true for most of the new entrepreneurs. Many of them want to work at home, do something they love or want the freedom of being their own boss. In many cases they are selling goods and services that aren’t purchased on a cash basis, so hiding income really isn’t an option. Also, many people want to have a legitimate business that they can grow, and worrying about hiding income from the IRS is not part of the plan.

Some like Scott Shane are concerned by this trend.

Myth: The total number of businesses created is what matters, not the types of businesses that are being created.

Reality: I’ve noticed a disturbing trend in what entrepreneurship in America is becoming. Over the past decade, we have been creating more non-employer businesses and fewer employer businesses per capita. (Employer businesses are companies that the Census Bureau reports have at least one employee; non-employer businesses have no employees.) As a result, the employer business share of the total businesses has slipped four percentage points since 1997, from 26.4% of the total in 1997 to 22.4% in 2007 (see figure to the right). Moreover, there is nothing in the data to suggest that this trend is going to reverse itself anytime soon.

Why am I concerned about this trend? Non-employer businesses aren’t the source of job or wealth creation that employer businesses are, which means the U.S. economy doesn’t benefit as much from them. By definition, non-employer businesses don’t create any jobs, and their sales and profits are quite low. So low, in fact, that the Census Bureau’s 2002 Survey of Business Owners indicated that only 44% of non-employer businesses were the primary source of income for their owners.

To boot, non-employer businesses’ are becoming less substantial over time. According to Census data, the average revenues at these firms have declined about 12% in real terms since 2000, when they were less than $50,000 per year to begin with.

Of course you’d rather have businesses that hire plenty of employees, but that doesn’t mean one-person operations don’t have a net positive effect on the economy. First, it provides a lucrative and appealing option for many people. It offers them a lifestyle that they might not be able to achieve working for a company, and it allows many to do something they love as well. That’s a good thing. Also, these small business offer services that other companies value. In many instances they can offer better services for a better price as they don’t have overhead and can be very efficient with today’s technology. Again, more efficiency helps the overall economy and lowers prices for everyone.

Small operations also unleash creativity, as people working for themselves are very motivated and aren’t constrained by the bureaucracy of a larger organization. Imagine where the Internet would be today without these types of entrepreneurs.

Finally, some of these one-person operations will grow and perhaps lead to larger companies with employees, or at least relationships with other service providers.

We should focus on measuring this trend better, but in many ways this can be a net plus for the growth of a modern, dynamic economy.

Accidental entrepreneurs

Many people dream of starting their own business, but many Americans are now doing it out of necessity given the realities of the high unemployment rate.

Call them accidental entrepreneurs, unintended entrepreneurs or forced entrepreneurs. A year and a half into the Great Recession, with the jobless rate hovering near double digits, corporate refugees like Lisa Marie Grillos of San Francisco are trying to fend for themselves.

Along with her brother Hernan Barangan, Mrs. Grillos started Hambone Designs, after her full-time contract position with Williams-Sonoma as a production manager wasn’t renewed in January. The new company makes bicycle bags that hold things like keys, wallets and cellphones.

“You have the time — why not focus your energy on something, rather than just trolling Craigslist and sitting and watching TV?” Mrs. Grillos says. “It’s really taking matters in my own hands.”

The Times article goes on to describe this trend further, and cites data from LegalZoom.com regarding a 10% increase in new businesses formed using its service in the first half of 2009, which surprised the company’s executives.

In many ways, a recession offers an ideal time to start a business. Many costs are lower, from rent to staff.

Digital nomads and the coffee shop office

The recent article in the Washington Post is quite fascinating, particularly for someone like myself who started a virtual business ten years ago with home computers and an organizational meeting at Panera’s.

Frank Gruber’s workstation at AOL in Dulles could be in any cubicle farm from here to Bangalore — push-pin board for reminders, computer on Formica desk, stifling fluorescent lighting. It’s so drab there’s nothing more to say about it, which is why the odds of finding Gruber there are slim.

Instead, Gruber often works at Tryst in Adams Morgan, at Liberty Tavern in Clarendon, at a Starbucks, in hotel lobbies, at the Library of Congress, on the Bolt Bus to New York or, as he did last week, beside the rooftop pool of the Hilton on Embassy Row. Gruber and Web entrepreneur Jen Consalvo turned up late one morning, opened their Mac laptops, connected to WiFi and began working. A few feet away, the pool’s water shimmered like hand-blown glass.

“I like the breeze,” Consalvo said, working all the while.

Gruber and Consalvo are digital nomads. They work — clad in shorts, T-shirts and sandals — wherever they find a wireless Web connection to reach their colleagues via instant messaging, Twitter, Facebook, e-mail and occasionally by voice on their iPhones or Skype. As digital nomads, experts say, they represent a natural evolution in teleworking. The Internet let millions of wired people work from home; now, with widespread WiFi, many have cut the wires and left home (or the dreary office) to work where they please — and especially around other people, even total strangers.

For nomads, the benefits are both primitive and practical.

Primitive: Tom Folkes, an artificial intelligence programmer, worked last week at the Java Shack in Arlington County because he’s “an extrovert working on introvert tasks. If I’m working at home by myself, I am really hating life. I need people.” He has a coffee shop rotation. “I spread my business around.”

Practical: Marilyn Moysey, an Ezenia employee who sells virtual collaboration software, often works at Panera Bread near her home in Alexandria even though she has an office in the “boondocks.” Why? “Because there is no hope for the road system around here,” she said. Asked where her co-workers were, Moysey said, “I don’t know, because it doesn’t matter anymore.”

Nomad life is already evolving. Nomads who want the feel of working with officemates have begun co-working in public places or at the homes of strangers. They work laptop-by-laptop in living rooms and coffee shops, exchanging both idle chitchat and business advice with people who all work for different companies. The gatherings are called jellies, after a bowl of jelly beans the creators were eating when they came up with the name.

All of this makes sense, including the last part regarding co-working with others. The freedom of working from home, or from any spot you select for that matter, is very rewarding. It’s liberating to break free from the arbitrary work schedule imposed on you by your employer. On the other hand, you learn quickly that some level of self-discipline is critical.

Depending on your personality, however, one can begin to miss the daily interactions with other people. particularly friends at the office. So it’s not too surprising to hear how some decide to congregate and work side-by-side.

This brings up another topic critical for many who decide to work from home when starting a new business. Networking is critical to success, but it can also be important simply from a lifestyle and job satisfaction point of view. Many of us need to get out there, and sometimes it’s too easy to spend day after day at home. It’s not a recipe for success.

Finally, if any of this intrigues you, please check out the 4-Hour Work Week by Tim Ferris. I’ll have much more to say about this in later posts, but Tim is a pioneer in lifestyle management. Check it out if you want to break away from your daily routine of going into an office.

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