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Salaries keep rising for tech jobs

The stories are getting interesting again about what technology companies are willing to do to find qualified tech workers. Engineers in particular are seeing salary offer rise considerably. In the late 1990s we saw the dot com boom drive the frothy growth in salaries. This time around, giants like Google and Facebook are the big drivers. There’s just so much competition for qualified workers, and this is particularly true in Silicon Valley.

The other driver is a new wave of innovation that’s being driven by cloud computing. You have all sorts of companies pushing the envelope on what is possible now that we have the tremendous resource of the cloud. You have companies like Amazon offering server space for incredible prices, and then you have Apple linking up all of their devices through the cloud. When you take a photo on your phone, it now shows up in iCloud and is then accessible from your Mac. But it’s not just the big companies getting in on the act. Startups are popping up every day to take advantage of these trends.

All of this results in an excellent job market if you’re an IT worker or an engineer. It’s another reason why you can never go wrong learning technical skills, and it’s a field that many should consider if they’re looking to be retrained after losing a job. If you have base math skills, this might be an area you should strongly consider.

In the 1990s, the dot com bubble burst and many tech workers found themselves looking for work. Of course the business cycle is still an issue, and the current frenzy will probably abate a bit, but now the foundation for technology workers is very strong, and the level of innovation seems to be accelerating. So long term job security in this area is probably a safe assumption. Salaries might level off, but the need for tech workers seems to be something we can all count on for the future.

Kathy Ireland discusses entrepreneurship

When you watch this interview with Kathy Ireland, you get a real sense of the determination and persistence that’s required for someone to be a successful entrepreneur. You have to expect failures but then be prepared to learn from them. It’s easier said than done of course, but you have to be prepared for this.

Watch the video, and you can see the character traits that make a successful entrepreneur.

Visit msnbc.com for breaking news, world news, and news about the economy

Finding employees through social media

We often discuss how you can use social media to find a job. But this works both ways of course. Whether you’re an entrepreneur with a small company or a PR executive at a large enterprise, you must be aware of how and why social media can be an effective tool in finding employees. Mashable has a great article about 5 ways that social media is revolutionizing talent acquisition. Read the entire article and you’ll see how social media recruitment is a trend you should be following.

Maximize your LinkedIn account

LinkedIn is a critical resource for networking in today’s world. Whether you’re an entrepreneur or freelancer looking for more exposure or someone looking for a new job, it’s important to have a complete LinkedIn profile and to put your best face forward. This is a critical part of your personal branding, and it’s also a great way for prospective employers or prospective customers to find you.

This article has 10 common mistakes and very helpful tips for managing your LinkedIn account.

1. Not Displaying Your Personal Photo
It all really comes down to having social media credibility or not. There are too many fake profiles on LinkedIn, so you want to show that you are real. If you have taken the time to complete your LinkedIn profile, why wouldn’t you display your photo? It just raises too many potential questions. And company logos or photos of pets obviously have no value here

2. LinkedIn Profile Headline is Not Branded Enough
See that space underneath your name? That is your “Professional” or Profile Headline. It will appear in search results next to your name, as well as next to any questions you ask or answer. It is, in essence, your elevator speech in a few words. Are you just putting your title and company name here? Don’t! This is the place where you need to appeal to anyone who finds you in a search result to reach out and look at your profile. Your Profile Headline is the single most important piece of real estate on your LinkedIn Profile, and you need to brand it as such. This really ties into personal branding as a job applicant.

Read the entire article and update your LinkedIn page today. Also, check out more LinkedIn tips from this blog.

More disappointing job numbers

The unemployment rate ticked back up to 8.2% as the economy added far fewer jobs than expected in May. The crisis is Europe certainly isn’t helping as companies are becoming cautious again.

Don’t let this discourage you in your job search, as the numbers are still positive. At least we aren’t losing hundreds of thousands of jobs like we did at the end of 2008 and into 2009.

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