Your Business Cards

We’ve discussed the cheap revolution before. It’s the notion that you can do so many things today and use countless services for a fraction of what they used to cost. This helps drive entrepreneurship and it helps people sell products or services without a huge support organization. You can be a one-person wrecking crew, using email, the web and social media to network, chase leads and close sales.

That said, there are still some older traditions that you shouldn’t abandon. While you may not need a fancy office and a receptionist answering phones, you should have a web site or other online presence, and you should have things like business cards. The online and mobile worlds are important, but person-to-person networking is still critical.

But here the cheap revolution helps as well. You can access business card printing services online and avoid all the hassles of the past. It’s easier and cheaper and you get exactly what you want. So do all the new media stuff, but never abandon old methods of meeting people in person and exchanging business cards.

  

More workers use the beach as their office

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This is a great trend. With easy high-speed Internet access and improved technology, more people can work anywhere they like, and many of them are choosing to work at the beach.

While you’re Dilberting away in your cubicle, there are people taking conference calls in board shorts and flip-flops. While you’re saving your two weeks of vacation to hit the sand, they’re getting paid to be there. There are people—even respectable people—who have somehow turned a folding chair into a place of work.

Aided by technology, pioneers are now converting the beach into a fully functional office. People who work from the beach in non-hotel, non-burger-stand, non-pot-dealer capacities are still rare enough that no agency tracks the phenomenon. Brooks Brothers does not yet make a three-piece bathing suit; Herman Miller doesn’t sell an Aeron chaise.

It’s not like these beach workers are slackers; they just don’t like being controlled. It’s the same reason why we TiVo shows or e-mail and text more than call. When you can work from wherever you want to be—especially if it’s the place where everyone wants to be—work isn’t so bad.

It helps to be self-employed.

Yes, it definitely helps to be self-employed. It’s frankly one of the best reasons to take control of your career and start your own business from home . . . or the beach.

That said, this option is open to everyone who is willing to take more control of their career. Sure, you may not be able to do it all the time, but you’d be surprised how often you can escape the office if you begin to train your boss.

This is one of the arguments popularized by Tim Ferris. Check out his site at 4-Hour Workweek for ways to do this. In a nutshell, they key is showing your boss over time that you can spend days away from the office and still be just as productive. Once you establish this, it won’t matter whether you do this from your home or from an exotic beach. He doesn’t have to know and he shouldn’t care if he does.

  

Learning to be an entrepreneur

Is the life of an entrepreneur for everyone? Probably not, as it can be rather demanding and it’s hard to imagine living that life unless you have a passion for business or for the service or product you choose.

The next question involves whether you can learn to be an entrepreneur. Some people may want to do it, but they really aren’t prepared to make a successful go of it.

Read the rest of this entry »

  

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