If you have been following the “Those Optimize Guys” podcast, you know that we have been working on a multipart exploration on defining who your business is. Last week, we discussed Defining your core values, or those things that are non negotiable to the core of your business.

This week, we discuss the next step, defining your key performance indicators, or those things that you have to do absolutely right in order for your business to succeed.

In the process, we will also be working with our own business ventures, The Goldberry Roasting Company, and Coding For Hire. We urge you to work with us through this process! If you would like to participate, make sure you contact us, and we’ll get you on board.

One of the biggest mistakes I hear online business making is down talking the importance of targeted advertising. The targeted advertising program most familiar to most is Google AdWords. When most people look at AdWords, their first reaction is that it’s expensive.

Yes, it is pricey at first glance, but before you decide to pass on this opportunity, you should take a moment to look a little deeper.

I covered this last week in a full article. If you are interested in pursuing this, take a look here.