Here’s a great video on the influencer economy, and how economic realites are starting to catch up with a bunch of influencers.
The video also goes deeper than that, showing some of the frivolous habits of some influencers trying to portray themselves as living a luxury lifestyle, but it also shows some of the harsh realities of being beholden to brand deals.
One of the simple lessons is universal: you need to be smart with your money and you can’t assume that the gravy train will continue if you have some initial success.
Another lesson revolves around free gifts. If you’re going to be getting a 1099, then you’re going to get hit with income for the value of free stuff.
