In today’s digital world, companies are finding more ways to reach past their product to directly interact with their customers. In years past, it was nearly impossible to really bond with customers, but with social media brands have more power than ever to communicate and connect with their clientele. Let’s take a look at four brands that are extending beyond their product through the power of social media.
 
The Reach Card
 
This is much more than a prepaid credit card. Sure, you’ll get the same great benefits that a prepaid card will give you, but the Reach Card on Facebook has really extended itself beyond its brand. The company has turned to Facebook as a way to share with its customers. You’ll find information about your card and how to improve your credit score. The Reach Card Facebook page is a good example of going beyond the product to connect with consumers.
 
Whole Foods Market
 
Here’s another example of a big brand reaching out to customers through Facebook. Whole Foods Market lets their customers know everything that is going on through social media. In fact, the company asks their Facebook fans for their opinions! Go ahead and recommend new podcasts, read and watch interesting information that is recommended by other fans and attend company events. You can do all of this from the Whole Foods Market Facebook page.
 
Ford
 
Yes, even Ford has figured how to effectively use Facebook to interact with customers. Have you seen the latest Focus commercials? All of these ads actually originated through Facebook. Ford shows videos of upcoming products, lets you contact Customer Service and even allows customers to find out how to “go green”…all through social media. Ford is one of those “old” companies that has found a way to be “new” by utilizing social media in a good way.
 
When it comes to brands making a presence, the use of social media is an absolute must. It’s not enough anymore for companies to make a couple of commercials or create a flyer and call it a day. Nowadays, it’s important for any brand – big or small – to have a way to connect and communicate directly with its customers. Facebook allows brands to know immediately what a customer wants and how to deliver it. This can only lead to greater brand loyalty and an increase in sales. After all, isn’t that what all brands really want?