Wired recently published a fascinating article about Craigslist, the ultimate online classified advertising site. Needless to say, the organization is unlike most successful companies. Writer Gary Wolf asks the obvious question – how can such a basis site with minimal features dominate the market?

The answer is obvious – simplicity rules. One can imagine numerous features that would make the user experience better, yet would they REALLY make things better?

Keep this in mind if you’re considering your own online venture. A perfect site does not exist. Adding more features doesn’t necessarily make a product “better.” Anyone who uses Microsoft products can attest to that.

Finally, I’ll leave you with another obvious observation – Craigslist is a very powerful tool for anyone looking to find a job or hire someone. It most likely will not be the only tool you use, but for many of you it might become indispensable.