Considering job swaps


Free image courtesy of FreeDigitalPhotos.net

There are all sorts of new management ideas and trends these days, but the idea of the job swap is very interesting, and possibly very useful.

One morning in May Nadim Hossain drove to work, sat in a weekly sales forecast meeting, met with the marketing team, and gave feedback on ad messaging. Only it wasn’t his office, his job, or even his company.

À la the TV show Wife Swap, Hossain, then vice president of marketing at San Francisco-based PowerReviews, was in the midst of an executive job swap. He traded roles for the day with Jon Miller, VP of marketing and co-founder of San Mateo, Calif., software firm Marketo, hoping to gain some insight into his own role by experiencing someone else’s.

It worked. Since PowerReviews — now owned by Bazaarvoice — is a Marketo customer, Miller came away better understanding the issues facing chief marketing officers. Hossain, for his part, returned to PowerReviews with pages of notes on ways to motivate his sales team, woo big brands, and identify leads. “A fresh environment is always a good way to generate new ideas,” Hossain says.

Check it out and then consider this for members of your team.

Time to update your management techniques

Management practices are evolving. Check out this provocative article from Inc. and ask yourself if you need to update the way you manage people.

Here’s my list of “old school” practices you ought to chuck, and “new school” practices to champion instead:

1. Out: Micro-management, or the need to control every aspect of your company. In: Empowerment, the ability to give your people some rope–even rope to make mistakes without blame.

2. Out: Management by walking around the office; it is no longer enough to be visible. In: Leadership by watching and listening, engaging in conversation, implementing the ideas presented to you, and distributing the results.

3. Out: Pretending you know everything. You don’t have all the answers, so why try to make people think you do? In: Knowing your leadership team members and trusting them. Choose great people who have the right skills and fit the culture. And get out of the way.

4. Out: No mistakes, or a “no tolerance policy” some still think works. In: Learning from mistakes, or being the first to admit an error.

5. Out: The balance sheet drives the business, and informs all other decisions. In: People drive the business, boosting customer loyalty, and profit.

Check out the rest of the article for the remaining 5 items. I think this is a great list that will make you more effective with your team and also help you relate better to today’s employees.

Related Posts