Get your LinkedIn profile

If you’re serious about finding a job in any professional career, you have to be on LinkedIn. Also, if you have a job but might be interested in a new job, the advice is the same.

Hopefully you’ve already heard this from others and you already have a profile. In that case do research on how to beef it up and get more prospective employers to find it.

If you haven’t heard this, or you’ve just been lazy about getting going, then get on there now and put up a profile!

Here’s some interesting information from a recent Fortune article on how LinkedIn will fire up your career.

If you need a job, or just want a better one, here’s a number that will give you hope: 50,000. That’s how many people the giant consulting firm Accenture plans to hire this year. Yes, actual jobs, with pay. It’s looking for telecom consultants, finance experts, software specialists, and many more. You could be one of them — but will Accenture find you?

To pick these hires the old-fashioned way, the firm would rely on headhunters, employee referrals, and job boards. But the game has changed. To get the attention of John Campagnino, Accenture’s head of global recruiting, you’d better be on the web.

To put a sharper point on it: If you don’t have a profile on LinkedIn, you’re nowhere. Partly motivated by the cheaper, faster recruiting he can do online, Campagnino plans to make as many as 40% of his hires in the next few years through social media. Says he: “This is the future of recruiting for our company.”

Facebook is for fun. Tweets have a short shelf life. If you’re serious about managing your career, the only social site that really matters is LinkedIn. In today’s job market an invitation to “join my professional network” has become more obligatory — and more useful — than swapping business cards and churning out résumés.

Companies explain that LinkedIn is more effective at finding qualified candidates, but it’s also more cost effective as well since employers don’t have to pay a recruiter.

Now it’s time to get started!

Get ready for your tryout

If you’re looking for an executive position, don’t be surprised if your prospective employer wants you to go through a “tryout” or trail period before committing to a permanent position. BusinessWeek reports the practice of hiring executives on an interim basis is becoming more common.

At one time or another all executives have experienced that special horror—the moment when they realize they’ve hired the wrong person. For Justin Moore, the revelation came during his chief financial officer’s first week on the job. As Moore, CEO of Axcient, a data storage company in Mountain View, Calif., was scrawling out scenarios at the whiteboard, he started to feel as if he were pulling the new guy up a hill. “I was constantly having to lead him into a high-level discussion and say, ‘Come on, get high-level again. Let’s think more strategy here.’”

Moore had an out. Like a number of executives, he has scotched standard operating procedure in favor of a new hiring strategy: trying before buying. Once Moore finds a potential candidate, he auditions him or her before making a permanent offer. Sometimes tryouts last weeks, sometimes months. Why get married after only a few dates? “It’s foolish of any of us to think our interview skills are so great we can predict how well someone is going to work in terms of the dynamics of a team,” says Moore.

The idea of interim executives also has some benefits for the employee. In today’s world of instant information, you can wait to update your LinkedIn profile until the job becomes permanent.

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