The importance of focus for entrepreneurs

Many of us are guilty of this. Instead of focusing on the execution of our most important initiatives, we keep coming up with new ideas. In some ways this is critical in the new economy, where everything moves very quickly. You have to be alert and opportunistic.

That said, there’s a real danger in spreading yourself too thin. You have to learn to focus on what’s important. This article explains the concept in the terms of domain names for Internet entrepreneurs. If you have over 300 domain names, maybe you’re brainstorming too much and not executing enough?

Kathy Ireland discusses entrepreneurship

When you watch this interview with Kathy Ireland, you get a real sense of the determination and persistence that’s required for someone to be a successful entrepreneur. You have to expect failures but then be prepared to learn from them. It’s easier said than done of course, but you have to be prepared for this.

Watch the video, and you can see the character traits that make a successful entrepreneur.

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Finding employees through social media

We often discuss how you can use social media to find a job. But this works both ways of course. Whether you’re an entrepreneur with a small company or a PR executive at a large enterprise, you must be aware of how and why social media can be an effective tool in finding employees. Mashable has a great article about 5 ways that social media is revolutionizing talent acquisition. Read the entire article and you’ll see how social media recruitment is a trend you should be following.

Maximize your LinkedIn account

LinkedIn is a critical resource for networking in today’s world. Whether you’re an entrepreneur or freelancer looking for more exposure or someone looking for a new job, it’s important to have a complete LinkedIn profile and to put your best face forward. This is a critical part of your personal branding, and it’s also a great way for prospective employers or prospective customers to find you.

This article has 10 common mistakes and very helpful tips for managing your LinkedIn account.

1. Not Displaying Your Personal Photo
It all really comes down to having social media credibility or not. There are too many fake profiles on LinkedIn, so you want to show that you are real. If you have taken the time to complete your LinkedIn profile, why wouldn’t you display your photo? It just raises too many potential questions. And company logos or photos of pets obviously have no value here

2. LinkedIn Profile Headline is Not Branded Enough
See that space underneath your name? That is your “Professional” or Profile Headline. It will appear in search results next to your name, as well as next to any questions you ask or answer. It is, in essence, your elevator speech in a few words. Are you just putting your title and company name here? Don’t! This is the place where you need to appeal to anyone who finds you in a search result to reach out and look at your profile. Your Profile Headline is the single most important piece of real estate on your LinkedIn Profile, and you need to brand it as such. This really ties into personal branding as a job applicant.

Read the entire article and update your LinkedIn page today. Also, check out more LinkedIn tips from this blog.

Your Business Cards

We’ve discussed the cheap revolution before. It’s the notion that you can do so many things today and use countless services for a fraction of what they used to cost. This helps drive entrepreneurship and it helps people sell products or services without a huge support organization. You can be a one-person wrecking crew, using email, the web and social media to network, chase leads and close sales.

That said, there are still some older traditions that you shouldn’t abandon. While you may not need a fancy office and a receptionist answering phones, you should have a web site or other online presence, and you should have things like business cards. The online and mobile worlds are important, but person-to-person networking is still critical.

But here the cheap revolution helps as well. You can access business card printing services online and avoid all the hassles of the past. It’s easier and cheaper and you get exactly what you want. So do all the new media stuff, but never abandon old methods of meeting people in person and exchanging business cards.

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