Technology has changed the world of conferences quite a bit over the last few decades. It wasn’t that long ago that there was little to no digital technology at a typical conference. Now, they are completely consumed by all of the digital wonders. There are many ways to utilize technology to have a strong presence at a conference or trade show. Here are eight ways that technology has completely transformed the world of conferences.
1. Credit Card Payments
For those selling thing at conferences, it used to be a bit of a gamble. Salespeople had to hope that the check or credit card someone was giving them was good. Now, they can instantly swipe a credit card on a mobile reader on their cellphones, receiving their payments instantly.
2. HDTV Displays
Booths have come a long way from the days of simple banners. Now, entire presentations can be constantly broadcast on a display at the booth. This makes it much easier for presenters to get out the information they need to attendees. HDTVs can be placed up high on a booth wall to ensure maximum exposure to the crowds, allowing attendees to see information about a booth from a long distance away.
3. Social Media
It has become so much easier to get in touch with someone that you meet at a conference. In the past, you had to take their business card, and then you would have to try to get in touch with them on the phone or send an email. Now, you can instantly connect via twitter, or facebook and have a way to easily get in touch again.
4. Mobile Event Apps
This is one of the coolest new developments at conferences. Attendees can download a mobile event app that will provide them with everything they possibly need to know about the conference or trade show they are attending.
5. Smartphones & Tablets
There are so many great ways that mobile platforms can help at conferences. People can use them to instantly input contact information of people they have met, take notes, photos, and so much more. They can use them to take video of interesting displays. They can use them to get in touch with their home office or coworkers who are at the event. Many people blog during the event to keep their followers up to speed on what they are learning. The possibilities are endless.
It is possible to set up a touchscreen interactive display that allows interested attendees to quickly find all the information they want. This allows the person manning the booth to really engage with the conference attendees.
7. LED Lighting
LED lighting allows booths at conferences to be lit up in spectacular ways that were never before possible. They can be used to spell out messages. They can also change colors and can move around in interesting patterns.
8. Interactive Exhibits
The typical exhibit of just a few decades ago was a poster board with some information, a few banners and an employee to man the booth. Now, booths are outfitted with computers that people can use to look up information about the product. They are outfitted with HDTVs that constantly broadcast new information about the product. They have been transformed from a boring experience in which attendees were just viewers into interactive experiences that capture the imagination and interest of attendees. This is a great change that makes conferences much more effective.