Business cards are a great way to leave a lasting professional impression long after an introduction. When it comes to quality business cards, it’s all about the details. Small details turn can a forgettable business card into a memorable one, giving you the edge over your competition.
Poorly cut business cards show potential clients that you have subpar standards. They’re highly unprofessional can provide a negative reflection on the way you carry out your business. If it looks like your toddler took a pair of scissors to your business cards, you might consider demanding a refund. The same is true if your cards have frayed edges or worn sides. A professional, clean cut is non-negotiable.
The Personal Information
Business cards convey important contact information for potential clients and should always be kept up-to-date. It’s imperative to order new business cards as soon as the information on your current ones is no longer accurate. Never try to recycle old cards with penned in corrections, as that implies your company is cheap, unprofessional, and does not pay attention to detail. If any updates are made to your business, your business cards must be updated simultaneously.
The Business Logo
Your business likely has a brilliantly designed logo, but unless that logo conveys a major household brand your customers will not remember your business name. A logo can help to recall the memory of potential business associates even if your company name does not, so always remember to include your business name with your logo if it is not in the logo itself.
Mustard yellow could be your favorite color, but putting it on a business card will cause some of your potential customers to ditch the card immediately. This doesn’t mean that your card has to lack color completely. The trick is to make it subtle and keep the contrast high. Colors should be tasteful and easy on the eyes. It’s easy to be put off by poorly colored cards, which will cost your business money in the long run. You don’t want anything to keep your customers from reading the important information displayed on your business cards.
Font plays a big part in whether or not your clients can read your business card. Make sure you consider your client’s interests ahead of your own, as some fonts can be very difficult to read. Even the more formal fonts of calligraphy can pose a problem to some customers. Keep it simple to reach your target customers.
Business cards are continuous advertising. They are also a reflection of your business choices and your attention to detail. The goal of your business cards is to make them an unforgettable piece of your business and a memorable staple attached to your name.