Is Your Business Getting Lost in the Crowd? Here’s How to Stand Out

pretty woman working on computer at her desk

Are you having trouble standing out amongst the sea of e-marketing and Google searches, bland websites and generic letterbox drops? A marketing strategy is very important for your business, but before we start talking business cards and blogs and tweets, have you stopped to think about what it is you are marketing? Whether you provide sales or services, every business offers something unique to their customers. Identifying your unique point of difference is the most important thing you can do to help stand out from the crowd: only then can you start communicating effectively with your customers. A cohesive brand starts with a cohesive message, and for both of these, you need to call in the experts.

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5 Reasons You Should Do a Diploma in Business

climbing up the corporate ladder

There are many courses you can do at college or university, and it can be intimidating to be faced with a giant course list if you’re trying to decide what to do. The skills learned while completing a Diploma in Business can be used in many different roles, so it is a useful qualification to have regardless of what direction you go in afterwards. You can complete a business diploma at many different institutions, including colleges such as Evocca College, so you most likely won’t have to travel far to complete your degree. You could even do it online, if you prefer! If this qualification is on your shortlist but you’re still on the fence about it, read on to find out why it might be perfect for you.

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What International Students Should Think About Before Attending College in the United States

Here’s a great infographic on what international students should think about before attending college in the United States:

Campbellsville_Study_in_USA_Infographic

Should You Display Your Diploma?

pretty woman at graduation

If you toiled away in college and finally received your diploma, congratulations! That took hard work, perseverance, and a hefty outlay of greenbacks, whether you ended up with a law degree, medical degree, or MFA in poetry. So, what do you do with that sheepskin after your graduation ceremony? There are many different opinions on the topic. While there are no right answers, it sometimes helps to hear what others have decided.

Let Your Parents Keep It

Some students’ parents are so darn proud of their offspring for graduating from college; they want to display their sons’ and/or daughters’ degrees in the family home. These proud mothers and fathers hang their adult kids’ diplomas:

• In an artful arrangement with all their kids’ degrees in matching frames
• In their son’s or daughter’s former childhood bedroom-turned-guestroom
• In their family room, den, or home office

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Starting a business? 5 things that will help

opportunity just ahead

Do you have dreams of owning and operating your own business? You are not alone. Many people, at one point in their lives, have dreamed of being their own boss and providing a service they are passionate about. Starting a business can be a rough road, but persistence is key. Here are a few tips to get you started.

Make a plan

What is your business structure? Businesses can come in many different forms. These can include online, family, franchise, contractor, and many others. What type of structure will work best for the product you want to sell? Keep in mind that many businesses are family operated, but also have a strong online presence. When planning your business, think about your product. What are you going to sell, or provide to the consumer? Where will your products come from? Consider all of the options and issues that may come up, so you do not find yourself overwhelmed.

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