Telecommuting issues emerge at Yahoo!

There are may significant advantages for a company letting workers telecommute and work remotely. Productivity often increases as this flexibility makes workers happier. In today’s world, it’s important for a company to offer this option for some jobs.

Yet there are disadvantages when you don’t have workers together on a consistent basis. It’s impossible to replicate the casual environment of workers being together at lunch and around the office. Much gets done when people are together.

Every company needs to strike the right balance, and that’s what Marissa Mayer is trying to do at Yahoo!, but her recent announcement has sparked a backlash.

Here’s a clip:

“To become the absolute best place to work, communication and collaboration will be important, so we need to be working side-by-side. That is why it is critical that we are all present in our offices. Some of the best decisions and insights come from hallway and cafeteria discussions, meeting new people, and impromptu team meetings. Speed and quality are often sacrificed when we work from home.”

Just reading this, it seems like this could have been handled better by bring up the issue and looking at specific jobs. As stated above, balance is best.

But I suspect the problem may have gotten out of control at Yahoo! and that has prompted Mayer to take a hard line. Workers can be very productive at home in terms of how much they work, but it’s harder to keep workers focused on what’s best for the company if they are always at home.

It will be fascinating to see how this story develops.

Finding employees through social media

We often discuss how you can use social media to find a job. But this works both ways of course. Whether you’re an entrepreneur with a small company or a PR executive at a large enterprise, you must be aware of how and why social media can be an effective tool in finding employees. Mashable has a great article about 5 ways that social media is revolutionizing talent acquisition. Read the entire article and you’ll see how social media recruitment is a trend you should be following.

Maximize your LinkedIn account

LinkedIn is a critical resource for networking in today’s world. Whether you’re an entrepreneur or freelancer looking for more exposure or someone looking for a new job, it’s important to have a complete LinkedIn profile and to put your best face forward. This is a critical part of your personal branding, and it’s also a great way for prospective employers or prospective customers to find you.

This article has 10 common mistakes and very helpful tips for managing your LinkedIn account.

1. Not Displaying Your Personal Photo
It all really comes down to having social media credibility or not. There are too many fake profiles on LinkedIn, so you want to show that you are real. If you have taken the time to complete your LinkedIn profile, why wouldn’t you display your photo? It just raises too many potential questions. And company logos or photos of pets obviously have no value here

2. LinkedIn Profile Headline is Not Branded Enough
See that space underneath your name? That is your “Professional” or Profile Headline. It will appear in search results next to your name, as well as next to any questions you ask or answer. It is, in essence, your elevator speech in a few words. Are you just putting your title and company name here? Don’t! This is the place where you need to appeal to anyone who finds you in a search result to reach out and look at your profile. Your Profile Headline is the single most important piece of real estate on your LinkedIn Profile, and you need to brand it as such. This really ties into personal branding as a job applicant.

Read the entire article and update your LinkedIn page today. Also, check out more LinkedIn tips from this blog.

Online Education: Using Twitter to Get the Job You Deserve

Social media is a twenty-first century revolution that has swept the globe. It has given billions of people new opportunities to share their voices, connect, and facilitate the type of discussion that helps propagate more revolutions. It has infiltrated television, movies, advertising, mobile phones, online education, and a whole slew of other niches that are heavily embedded in many peoples’ daily lifestyles. To say that social media is here to stay would be an absurd understatement. In a way, the world is moving towards virtual connectivity on a level that parallels the time when the Internet first became available for personal use.

One of the most interesting things about this connectivity is how it has redefined what it means to network professionally. In the old days, networking to leverage relationships for careers was a matter of putting on a suit and tie and heading out to dinner parties—but no longer is this the case. Instead, you can join virtual networks dedicated to this type of activity like LinkedIn, Plaxo, or Jobster. Sure: you might have to bring out the suit and tie once in a while, but you’re far more likely to score a job through the Internet than you are by hosting dinner parties today (unless you can afford it).

Twitter especially is a unique platform for finding jobs for companies whose visions you are passionate about. These days, especially with the advent of online education, more and more people are obtaining highly accredited degrees—the competition is fierce, and it has become extremely important to differentiate yourself and to establish an online presence that is credible, intriguing, and that piques the interest of employers you want to work for.

And now, the million-dollar question: How do you do it?

Establish an online presence

Employers love to find people who fit their company’s cultural and behavioral values. Do you know what those values are? Do you want to work for a tech firm that values a geeky understanding of computers and the Internet? Establish yourself as an authority and a pundit in the niche you’re interested in sweeping and you will likely attract the attention of unique employers. Do you tweet about industry-relevant topics? Do you demonstrate a singular knowledge for your realm of expertise? Do your insights give other people a better understanding of the way you think—the way you approach a problem, the way you interact with others? By establishing an online presence via Twitter (where companies are always watching and tweeting themselves), you can essentially sell yourself in an environment where hungry recruiters are constantly scouting.

Connect with recruiters on Twitter

Any smart company looking to hire fresh talent knows that the Internet is one of the first places to go. Recruiters are often required to use social media as a means for sifting through potential applicants, and you might find that your dream company’s best headhunter is more sociable than you think. Follow these people—watch what they’re tweeting about, and try to connect with them about openings at their company. So what if you find that they’re not hiring right now? The more you can expose yourself to the right people, the better your opportunities are of receiving an email one day that says “Hey, send me your resume!”

Expand your network with the right people

Make friends. Connect with relevant people on Twitter who work in your industry. See what they’re talking about, and get involved in creative discussion that establishes your unique voice in your specific niche. The more your network expands—just like in the real world!—the more you raise the chance for making a random connection that could lead to your next big break. And remember: none of this requires toasts of campaign over an expensive caviar dinner—this can be done from home. Or a café. Or a smartphone.

At the end of the day, your ability to solidify the authority of your online presence will translate into career wins that you never even thought were possible. It’s very common today for hiring teams to type your name into Google when considering your application—so why not give them something unbelievably stellar to judge you by?

Your Business Cards

We’ve discussed the cheap revolution before. It’s the notion that you can do so many things today and use countless services for a fraction of what they used to cost. This helps drive entrepreneurship and it helps people sell products or services without a huge support organization. You can be a one-person wrecking crew, using email, the web and social media to network, chase leads and close sales.

That said, there are still some older traditions that you shouldn’t abandon. While you may not need a fancy office and a receptionist answering phones, you should have a web site or other online presence, and you should have things like business cards. The online and mobile worlds are important, but person-to-person networking is still critical.

But here the cheap revolution helps as well. You can access business card printing services online and avoid all the hassles of the past. It’s easier and cheaper and you get exactly what you want. So do all the new media stuff, but never abandon old methods of meeting people in person and exchanging business cards.

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