Traditional promotion tools still important

This is a great time to be an entrepreneur with all of the incredible tools available through social media and the Internet. Tools like provide excellent networking opportunities, while websites, online stores, email lists, job boards and more can help a single entrepreneur handle all sorts of tasks that require much more time and effort in the past, not to mention additional employees.

That said, it’s important to remember that many of the traditional methods of the past still matter today. For example, you can do an incredible amount of networking online through networking sites, email and your social media accounts. You can also find leads and attend virtual conferences. Yet eve with these tools it’s very important to take advantage of opportunities to press the flesh and meet with people in person. Yes, you can be more selective and weed out bad leads with online tools, but personal meetings can cement relationships that can carry a business for years.

Also, regarding promotional tools. a great website and vibrant Facebook page is critical for many businesses, but impressive brochures are still critical in many business segments. Fortunately, you can now shop for printing services online in order to find the best deals. The Internet definitely provides more selection and price comparisons, and you can compare your local printing shop to brochure printing online at UPrinting, but the key is using brochures when appropriate. They are critical if you’re attending trade shows or other events where you meet with customers in person.

So while many businesses can thrive with one person working in their home office, that doesn’t mean that traditional methods are gone for good. As an entrepreneur, you need to find the balance that works best for you.


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