Are you using social business tools?

The image above isn’t practical for all businesses. For small, virtual businesses to larger corporations, getting workers around a table to solve problems or implement new procedures is just not an option. teleconferencing can help, but social business tools can be even more effective.

When Red Robin Gourmet Burgers introduced its new Tavern Double burger line last month, the company had to get everything right. So it turned to social media.

The 460-restaurant chain used an internal social network that resembles Facebook to teach its managers everything from the recipes to the best, fastest way to make them. Instead of mailing out spiral-bound books, getting feedback during executives’ sporadic store visits and taking six months to act on advice from the trenches, the network’s freewheeling discussion and video produced results in days. Red Robin is already kitchen-testing recipe tweaks based on customer feedback — and the four new sandwiches just hit the table April 30.

Facebook’s initial public offering Friday — the largest by a technology company — is a watershed moment for the consumer side of the Web, but social networking’s real economic impact might be ahead as companies learn how to harness “social business” tools.

These corporate social networks can be an incredible tool for companies of all sizes. Just imagine the impact all of this can have on innovation and productivity in your company? The social media revolution is just getting started and it will impact your career and workplace as much as your personal life. Don’t get left behind.

  

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